oOh! Media has announced the appointment of former NRL executive general manager of strategy and transformation, Andrew Every, as its inaugural Chief Strategy and Transformation Officer.

Every will assume the role on 22 February and join oOh!'s executive leadership team. The newly created position is aimed at accelerating oOh!'s digital transformation.

His responsibilities will include identifying strategic growth areas across its core business and adjacent markets, with the goal of leading the Out of Home industry towards a digital-first future. oOh! CEO, Cathy O’Connor, expressed delight at Every's appointment and his years of experience in delivering strategic outcomes and transformation.

"Andrew will work closely with our entire executive team to strategically assess the market, both globally and locally, analysing the competitive dynamics and closely monitoring and driving market opportunities. I’m delighted he is bringing his years of experience in delivering strategic outcomes and transformation to oOh!" said O’Connor.

Every has a track record in driving transformative change across consulting and high-profile commercial environments. His previous roles include executive general manager strategy and transformation at the NRL, as well as executive leader in Telstra’s Media business. he also boasts some OOH category experience, working with Adshel for 10 years as one of his key clients during his career at PwC.

"I’m incredibly excited about joining oOh! and the opportunities that lie ahead. The people I’ve met with so far have been really impressive. There is enormous potential for growth in Out of Home and I can’t wait to get started," said Every.