Criteo has struck a partnership with TechMedia, a leader in Digital Out-of-Home (DOOH) technology. The collaboration, powered by Australia's Brandcrush, aims to provide a comprehensive end-to-end solution for media owners and buyers to plan, manage, and execute campaigns.

The partnership follows Criteo's acquisition of Brandcrush in February 2023. The technology being used offers an end-to-end solution for media owners and buyers to plan, manage, and execute campaigns, featuring highly granular media asset management complemented by incremental return on advertising spend reporting (iROAS). The collaboration aims to leverage Criteo's robust programmatic advertising capabilities in concert with TechMedia's extensive DOOH expertise to offer enhanced targeted advertising solutions.

The partnership came about organically, thanks to mutual client, Endeavour Group. Endeavour Group's retail media arm, MixIn, recently launched its best-in-class retail media offering for suppliers across more than 1,700 stores within the Dan Murphy's and BWS network.

"Our ambition is to make it easy for brands and agencies to transact with MixIn at scale, we partnered with Criteo's in-store arm [powered by Brandcrush], as this technology provides a unique opportunity to consolidate media buying for in-store and online through a centralised interface," said Production & Compliance Manager, MixIn by Endeavour Group, Rhiannon Hart.

"TechMedia is a natural partner for Criteo, allowing us to tap into decades of Digital Out of Home (DOOH) experience and their deep knowledge of global CMS providers," added Sales Director, Criteo In-store, Matt Hurle.

TechMedia CEO, Noman Cantrell, saw this as an important milestone with applications for retailers globally.

"By integrating Criteo's in-store and omnichannel media booking solution with TechMedia's already in place platforms, we've been able to deliver a seamless experience for brands, from booking to campaign delivery on players and screens," he said.

Criteo's In-store arm is the global leader in Omnichannel Retail Media software, aiming to unify all media, all demand, all workflows and reporting into one consolidated platform. Criteo (NASDAQ: CRTO) is a global commerce media company that connects 22,000 marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase.

TechMedia is a PMY company headquartered in Sydney Australia providing innovative end-to-end DOOH, Retail Digital Media & Marketing technology solutions.