Icon Agency has announced Michael Knox to the newly created position of Executive Creative Director. Knox, with over 25 years of experience locally and internationally, will oversee the creative output across the entire agency.

Joanne Painter, Icon's Group Managing Director, said Knox's appointment will 'supercharge' the agency's creative capability and output. 'Michael reflects our evolving offer to the market. He is experienced but hungry, ambitious but humble, and above all, passionate about the work,' Painter said.

Knox's career trajectory includes his most recent role as ECD at Think HQ, and prior to that, he held an ECD role at News Corp Australia's own creative agency, Roller. His international experience includes a stint as Chief Creative Officer of Grey Greater China, where he also served on Grey's Global Creative Board.

Knox said: 'Icon's interdisciplinary approach to problem-solving is unearthing some big opportunities. This is a way of working I believe in, a sentiment that is driving important and unmissable work. Icon's clients and the projects on the table span some of the most interesting sectors and challenges in the country. The people are the best in the business. I'm delighted to be here working with the team,' Knox said.

Founded in 2002, Icon Agency is a multi-award-winning digital communications agency with offices in Sydney, Melbourne and Canberra. It operates at the intersection of advertising, web and PR, with a multidisciplinary team of over 90 professionals working across five integrated teams.