Havas Media Network has announced the promotion of Alastair Baker to the newly minted role of National Head of Planning.

Baker, who previously served as the Head of Strategy at Havas Media Network Melbourne, will now be tasked with providing solutions to marketers seeking a unified customer view. He will also be responsible for developing tools, processes, and structures that bolster the integration of all the agency’s capabilities.

Baker's career has seen him work across media, creative and digital agencies in both the UK and Australia.

Virginia Hyland, CEO of Havas Media Network, said: 'I’m absolutely thrilled to have Alastair accept the role of National Head of Planning at a time when marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets. This challenge creates opportunity for Alastair to develop agency solutions that enable clients’ businesses to grow well through understanding who to best engage and deliver influential campaigns.'

Hyland also highlighted the transformative potential of Baker's role. 'Alastair’s role will mean that Havas Media continues to transform into a new style of agency that better aligns to the challenges faced by marketers on a daily basis. He is such a talent, and we are excited to have him join our leadership team.'

Baker said: 'I’m excited to move into the newly created role of National Head of Planning at Havas. I’m energised by the opportunity to develop new data, tech and process solutions that drive sustainable growth for our clients across the entire customer journey. We’re consistently seeking ways to better connect our media, content and CX services to drive mutual benefits for clients.'