GTI tourism marketing and PR agency is expanding its client portfolio, strengthening its PR team with strategic hires, and launching a new website to better serve its clients and stakeholders.

LATAM Airlines has re-joined GTI's portfolio, coinciding with the relaunch of its direct route from Sydney to Santiago. This move signifies a renewed focus on promoting travel to South America. Santa Monica Travel & Tourism and Nashville Convention & Visitors Corp (NCVC) have also re-signed with GTI, reaffirming their trust in the agency's capabilities to elevate their destinations' appeal and experiences.

In a strategic move to bolster its team, GTI has welcomed back Thalia Aconley-Jones as Group Account Director and brought on Analisse Mammone as Senior Account Manager. These key hires are expected to enhance the agency's luxury and activation expertise, positioning it for greater success in 2025.

"2024 has been an incredibly successful year for much of the tourism industry," said Sarah Anderson, Founder and Managing Director of GTI. "We are seeing air capacity return to pre-pandemic levels and Australians have more choice than ever before when it comes to holiday destinations, so our clients are turning to us to ensure they build awareness and preference in the Australian and New Zealand markets, and deliver campaigns that drive bookings.

"It's been an exciting year with airlines launching new flight routes for a number of our destinations including Vanuatu, Texas, South America and Palau and off the back of these we've launched consumer campaigns across outdoor, radio, broadcast, digital, print and earned channels - we're proud to have delivered results that drive real economic and social benefit to our clients' destinations and businesses. We are excited for the year ahead and with these key hires joining our PR team, we have bolstered our luxury and activation expertise so expect to see some great work in 2025."

In addition to its team expansion and client portfolio growth, GTI has launched a new website following its B Corp certification. The website provides tips on sustainable purchasing and showcases client success stories and agency capabilities, reflecting GTI's commitment to driving positive change in the tourism industry.

As GTI prepares for 2025, the agency said it's poised to deliver comprehensive sales, marketing, and PR services to elevate each destination's charm and experiences, driving awareness and preference in the Australian and New Zealand markets.