Spark Foundry Australia has promoted Sue-Ellen Osborn to the position of National Head of Investment, with Cleo Lam stepping into Osborn's former role as Head of Investment in Sydney. Both promotions are effective immediately and both will report to the agency’s Chief Investment Officer, Lucie Jansen.

Osborn, who has been with Spark Foundry Australia for nearly four years, has a career spanning two decades with Publicis Groupe. Jansen praised Osborn's transformative leadership in Sydney, saying, "Sue-Ellen’s exceptional stewardship leading the investment function in Sydney has been transformative, making her the ideal leader to navigate the ever-evolving media landscape. Her outstanding ability to motivate teams and drive valuable outcomes with our media partners on behalf of our clients, further solidifies her as the perfect fit for this important role."

Lam, who moves from her role as Group Activation Director, will now lead investment at the agency’s Sydney office. Lam has been with Spark Foundry for nine years and will oversee the action product in Sydney. Jansen lauded Lam's results-driven approach and professionalism.

"Cleo's promotion is a testament to her results-driven approach, natural ability to nurture and inspire teams, and role modelling of diligence, rigor and professionalism. Her curiosity and thirst for innovation in media investment will be instrumental in driving Spark Foundry forward with our offerings. I am so happy to see Cleo step into this role following her return from maternity leave, and excited to see her continue to grow with the agency."

"The media landscape is so dynamic, the opportunity to lead the evolution of our strategic approach to investment and create innovative and effective client solutions is a privilege," Osborn said.

"It has been an absolute pleasure to see Spark Foundry’s transformation over the last few years and I’m excited to expand my remit to work across Spark Foundry’s portfolio of clients across Sydney. I’m honoured by the opportunity to lead our team of talented activation experts and can’t wait to deliver more exceptional work for our clients," Lam added.

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe.