PHD Australia has announced the appointment of Elyse Foley as its new Sydney Head of Planning & Effectiveness. With over a decade of client leadership experience and a strong planning background, Foley is set to bring her expertise back to PHD, where she previously spent more than five years.

Foley is returning to PHD from Initiative, where she held the position of Group Business Director and Head of Employee Experience. Her client portfolio includes notable brands such as PepsiCo, AfterPay, Unilever, IAG, and Goodman Fielder. In her new role, Foley will be responsible for nurturing PHD’s planning community, linking strategic thinking and media planning using PHD's proprietary platform OMNI.

Foley is stepping into the role previously held by Alex Williams, who is leaving for a new opportunity. Her tenure will commence on Monday 12th February.

"We’re incredibly excited to welcome Elyse back, her experience with the agency makes her a perfect fit for the role. PHD is a planning and strategy led agency, our heritage in this space is second to none. The appointment of Elyse marks a renewed focus on what makes us the market-leading planning agency. I’d also like to thank Alex for his contribution to the planning product and wider agency during his time with PHD," said Pia Coyle, PHD Sydney MD.

According to Foley ,"I’m incredibly excited to be returning to PHD. Having worked at a number of great agencies, PHD has always stood out. With a brilliant leadership team, market leading product and tools, a robust, science backed approach to planning and genuine authentic people, PHD is an agency that’s one of a kind. I’m excited for the opportunity to lead the talented and passionate planning team to deliver great work and create a meaningful impact for clients," she said.

PHD is a growth-focused agency with over 100 offices in 74 countries, utilising its gamified operating system, Omni Studio. The agency is part of the Omnicom Media Group, a division of Omnicom Group Inc. (NYSE: OMC).