Partnership management platform, Impact.com, has reported significant growth and performance for 2023, driven by a surge in client and agency partner numbers, strategic business investments, and product innovation.

The company now boasts over 225,000 active partnerships, serving approximately 3,500 customers.

"The Partnership Economy is increasingly commanding a very prominent seat at the revenue table in today’s leading businesses. Due to changing consumer behavior and declining efficiency in traditional marketing channels, we're witnessing an immense transformation, resulting in a shift from an advertiser-controlled environment to one where customers are firmly in the driver's seat," said David A. Yovanno, CEO of Impact.com.

Impact added more than 1,000 new clients this year, including SeatGeek, Hydro Flask, Daily Harvest, Pepperstone, and Endeavour Group .In a bid to innovate and expand, Impact.com launched 'impact.com / creator', which it claims to be the world’s first influencer partnership platform.

Several strategic investments were chalked up this year too, including the acquisition of customer referral software provider SaaSquatch, in September. The acquisition marks the company's fifth in three years, including Activate in 2020, Affluent and Trackonomics in 2021, and Pressboard in 2022.

In addition, Impact.com expanded its strategic collaboration with Google and integrated with BigCommerce’s Channel Manager and HubSpot App marketplace. These collaborations are expected to enhance the company's reach and service offerings.

The company's achievements were recognised with more than 25 leading industry awards globally. Impact.com also announced the growth of Partnerships Experience Academy (PXA), which it claims to be the industry’s first partnerships certification program.

In a move to enhance its internal operations, Impact.com expanded its Agency Partner Program, picking up 70 new agency partners. The vendor has also made key internal investments aimed at improving the company’s workplace, employee satisfaction, engagement, and community volunteerism.