Integral Ad Science (IAS) has unveiled its latest product, IAS Curation, in collaboration with Google Ad Manager. The tool is designed to offer advertisers high-quality, brand-suitable inventory, utilising AI-driven supply optimisation to enhance media quality and returns.

IAS Curation's features include customisable inventory, precision targeting, and quality inventory. Customisable inventory enables advertisers to tailor supply to meet specific benchmarks for context, brand safety, and viewability before reaching buying platforms.

Precision targeting utilises IAS’s natural language processing technology for contextual classification, ensuring ads appear only in relevant, high-quality content. Quality inventory filters out unsuitable content and Media for Advertisers (MFA) clutter, reducing waste and enhancing Return on Investment (ROI) for advertisers.

This launch expands IAS's collaboration with Google, building on previous enhancements like advanced Brand Safety and Suitability Measurement for YouTube. IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys at scale for Google Ad Manager.

IAS Curation for Google Ad Manager provides global advertisers with customisable inventory, precision targeting, and quality inventory. IAS Curation is the latest expansion of IAS’s longstanding collaboration with Google.

Srishti Gupta, Chief Product Officer at IAS, commented on the launch, “Brand suitability and contextual relevance are top priorities for programmatic buyers who are looking to avoid wasting ad spend on poor quality inventory such as MFA or ad clutter. IAS Curation gives programmatic buyers on Google Ad Manager a way to elevate their supply strategy and efficiently maximise returns on their media investments through AI-driven optimisation.”