Claxon has been appointed as creative and media agency by First or Nothing, a new entrant in looking to find footing in the Australian health and wellness sector.

The appointment follows a competitive pitch, with Claxon's first task being to develop a go-to-market entry strategy for the new brand, positioning it as a fresh contender in the supplement industry. The agency will utilise its proprietary commerce framework, Amplisync, to build brand awareness, foster an online community, and drive online sales for First or Nothing.

"First or Nothing is an ambitious company with a strong vision to positively impact the health and wellness sector, and we’re ready to help bring that vision to life," said Jade Axford, Chief Growth Officer at Claxon.

"We will be using Claxon’s proprietary end-to-end, full-service ecommerce framework, Amplisync, to build brand awareness, foster an engaged online community and drive online sales for the brand," Axford explained. Amplisync is designed to enhance a brand's ecommerce performance across all touchpoints, fuelling growth through integrated solutions. "Amplisync is engineered to boost a brand’s ecommerce performance across every touchpoint, fuelling growth through integrated solutions."

Work on the strategy is already underway, with digital, offline, social, and creative assets expected to hit the market before the end of the year.

Jade Speight, Marketing and Partnerships at First or Nothing, said Claxon stood out as a growth and AI- focused agency "capable of launching our brand to market and help to grow the business via advertising, so we can engage a community of like-minded health consumers".

"We are excited about the agency partnership and look forward to taking our advertising to market before the end of the year," she added.