MINI Australia has snagged ARIA chart-topping artist Meg Mac as its newest 'Friend of MINI' or brand ambassador. This partnership coincides with the launch of the 'Next Generation' MINI Cooper, available in both Electric and Petrol models.

Meg Mac, a long-time MINI enthusiast, will represent the MINI Cooper’s ethos and 'Charismatic Simplicity' design language. As part of her role, she will curate dedicated social and digital content to profile her connection with the brand.

The reimagined MINI Cooper features advanced sustainability initiatives, seven 'Experience' modes, a MINI Intelligent Personal Assistant, and enhanced digital features through a circular OLED display. All MINI vehicles are 100% leather-free and chrome-free, with interior surfaces made from recycled polyester, reducing CO2 emissions by up to 85%.

Meg Mac is set to release her latest single ‘Home’ on 8 November. She joins interior design expert Neale Whitaker as MINI Australia's second 'Friend of MINI', with Whitaker focusing on the MINI Countryman.

The BMW Group, which includes the MINI brand, sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide in 2022.

Meg Mac expressed her excitement about the partnership, stating, "Ever since I was a kid I haven’t been able to go for a drive without pointing out every MINI I see on the road, I’ve always been charmed by their classic design. To be joining this iconic brand and in the driver's seat feels perfect."

Nikesh Gohil, MINI's Head of Marketing for Australia and New Zealand, also commented on the partnership, "Meg Mac's artistic integrity and deep-rooted values align perfectly with the MINI Cooper’s strong legacy. We are excited to call Meg a ‘Friend of MINI’ and bring the MINI’s Next Generation range to life through her experiences."