Taboola has integrated DoubleVerify’s Authentic Marketplace Solution. This move allows Taboola's advertiser partners to customise brand safety beyond standard categories and keyword blocklists. Advertisers can now import their custom brand safety and suitability settings across their entire media mixes into Taboola campaigns.

This integration follows Taboola’s recent receipt of the Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Taboola has numerous brand safety certifications and partnerships, ensuring ads run on trusted publisher sites.

Steven Woolway, EVP of Business Development at DoubleVerify, commented on the partnership, "We are thrilled to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to enhanced performance."

Taboola's platform is utilised by digital properties to drive monetisation and user engagement, with around 18,000 advertisers reaching nearly 600 million daily active users. The company is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions.

Adam Singolda, CEO and Founder of Taboola, also expressed his enthusiasm for the partnership, stating, "We're proud of our partnerships with leading partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency."