Ecommerce Equation, a growth marketing business, has entered into a strategic partnership with Glow Capital Partners. Founded in 2020, Ecommerce Equation provides education and training to businesses for profitable online scaling. The company's community has grown to over 2,000 members, with a collective turnover approaching $1 billion. The partnership aims to expand the breadth of offerings for the Ecommerce Equation community and enhance their experience.

Ecommerce Equation has been successful in empowering brands to develop their in-house capabilities, leading to significant ecommerce growth stories. Glow Capital Partners typically invests between $10 million and $50 million in companies with an enterprise value in the range of $20 million to $100 million. This partnership marks Glow Capital's second investment, following their initial investment in Cargo Crew last September. The fund's final close is scheduled for 30 March 2024.

Jay Wright, Founder and CEO of Ecommerce Equation said, "This is an epic partnership for the Ecommerce Equation community and I'm thrilled our members will benefit from the experience of the best consumer brand brain in the country, Kate Morris. With the support of Glow, we will continue to expand the breadth of our offering for our community and further enhance their experience," he said.

Kate Morris, Founder of Glow Capital Partners and better known as the founder of Adore Beauty said, "We've had many conversations with fast-growing consumer and industrial brands and were intrigued to discover that many of the impressive ones are members of Ecommerce Equation. So we had to meet with Jay and have a conversation about partnering," she said.

Justin Ryan, Managing Partner at Glow Capital Partners, acknowledged the role of Ecommerce Equation in the digital marketing landscape. "Ecommerce Equation has been at the forefront of redefining how businesses manage their digital marketing, successfully empowering brands to develop their in-house capabilities and resulting in some remarkable ecommerce growth stories," he said.