Independent agency CX Lavender has broadened its client base, securing partnerships with Scenic World and InterHealthcare.

Scenic World, a Blue Mountains tourist attraction operating since 1945, is renowned for its glass-bottom cable car and the world’s steepest railway. InterHealthcare is an allied health network with diverse practice brands and approximately 70 locations. CX Lavender will provide digital customer experience and development services to both clients.

CX Lavender CEO, Adam Washington, said, "At CX Lavender, we’ve continued our deliberate investment in data science and technical development to ensure we can deliver accountable end-to-end growth for our clients, and it’s great to see the market continuing to respond as we welcome our two new client partners today."

Scenic World Head of Marketing, Axel Moline, expressed confidence in the partnership.

"Our global audience expects us to deliver a world-class digital customer experience. To achieve that consistently, we needed a partner with world-class CX expertise, and we’ve found this in the CXL team," he said.

InterHealthcare Brand Manager, Kylie Wilkinson, said finding an agency with both an expert strategic approach and enough technical capability breadth was "key in bringing digital transformation work streams together across our network. CXL has demonstrated both and we are excited by the potential the partnership presents."

These wins follow CX Lavender's recent account acquisitions of BlueScope Australia’s digital account and the creative strategy account for youth mental health agency, Headspace.