The London International Awards (LIA) and the Association of Accredited Advertising Agents of Malaysia (4As) have once again sponsored the winners of the Young Kancil Challenge with four places in the Creative LIAisons programme. This marks the second consecutive year of this collaboration, which was announced at the 2023 Kancil Awards Festival.

The gold-winning team, Team ONE from TBWA Malaysia, will send one member, Wesley Murang Jon, to join the 2024 Creative LIAisons onsite programme in Las Vegas. Meanwhile, the silver-winning team, 'Ernie' from Leo Burnett Malaysia, will see its members Sabrina Fernandez, Ameer Imran Razman Chin, and Eunice Loke Wai Kei join the Global Virtual One-to-One Coaching initiative.

The winning teams were selected by a nine-member jury, comprising representatives from six agencies, along with the Chief Marketing Officer and Head of Brand from Bask Bear Coffee & Toasties.

Laurissa Levy, Creative LIAisons Director/Events Director, expressed her pleasure at supporting emerging talent from Malaysia for the second year running. 'Being part of Creative LIAisons is a great opportunity for both professional and personal growth, whether it is from our onsite programme or from the virtual coaching sessions. You hear it from our alumni all the time. We look forward to welcoming the Young Kancil Challenge Winners as part of our Creative LIAisons 2024 cohort,' she said.

The 2023 Kancil Awards Festival was held on 24th November, 2023 at EX8, Subang Jaya. The event was helmed by Organizing Co-chairpersons Hui Tsin Yee, CEO at TBWA Group Malaysia, and Joyce Gan, Partner and Group Client Services Director at Fishermen Integrated, as well as Creative Council Co-chairpersons Emir Shafri, Chief Creative Officer of Publicis Groupe Malaysia, and Adam Miranda, Co-founder and Executive Creative Director at Fishermen Integrated.

Reflecting on her experience at Creative LIAisons 2023, Kah Yan Lim, Art Director at Leo Burnett Malaysia and 2022 Young Kancil Winner, said, 'Listening to many inspiring speakers and meeting and learning from creatives from around the world is such a precious experience and a great opportunity. It motivates me so much. Being in the jury room to observe statue discussions was one of the most insightful and helpful experiences. I was lucky to have a chance to witness how judges discuss and debate on all the top creative works.'