SenateSHJ, the reputation management and communication firm, has unveiled a new Trans-Tasman capability, SenateSHJ Digital, Data and Insights (DDI).

The DDI offering is a fusion of the firm's existing Digital and Insights functions. It is designed to leverage the opportunities presented by rapid developments in artificial intelligence, technology, digital and social media, as well as other emerging technologies. The new capability is further complemented by SenateSHJ Studio, a creative execution service available to clients in Australia and New Zealand.

“We’re investing in a team focused on the way we use information today and to prepare ourselves and our clients for a future characterised by profound technological disruption," Aravin Stickney, Partner at SenateSHJ and lead of the new practices, said.

"The move allows us to make the most of opportunities presented by rapid developments in artificial intelligence, technology, digital and social media, as well as other emerging technologies; and helps us overcome some of the most pressing challenges facing communicators and our clients today.”

As part of this change, SenateSHJ will retire its creative and content marketing brand, Kamber. This move signifies a shift in focus towards integrating data, digital and design into all aspects of reputation and change management.

“The challenges and opportunities we face in communication today are very different to those we faced just a few years ago," Darren Behar, Group Chief Growth Officer at SenateSHJ, said. "Our expanded offering will ensure that our teams work seamlessly to best serve our clients and communities. It makes us a stronger proposition – integrating data, digital and design into everything we do in reputation and change.”