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Posted 05/12/2023 9:04am

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Isuzu drives on,
With A-League, a bond so strong,
Football's new dawn song.

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Isuzu Ute Australia and APL extend partnership through to 2026

Isuzu UTE Australia and the Australian Professional Leagues (APL) have announced the extension of their partnership until 2026, reinforcing their shared commitment to the growth and success of football in Australia. The partnership, which began in 2021, will see Isuzu UTE Australia continue as the Naming Rights Partner of the Isuzu UTE A-League Men and as a Major Partner and Automotive category partner of the Liberty A-League Women.

This collaboration has seen Isuzu UTE support A-Leagues clubs and players in various ways, including providing a fleet of vehicles for on-the-ground support. The 2023-24 season will witness a further enhancement of this collaboration, with Isuzu UTE planning to integrate their key digital assets and back of shirt branding across six clubs in the Liberty A-League starting from the 2024-2025 season.

A-Leagues Commissioner, Nick Garcia, expressed his delight at the continuation of the partnership. 'Isuzu UTE's renewal and continued partnership reflects our shared commitment to football's growth and success. Their dedication in supporting A-Leagues clubs and players both on and off the field is invaluable. We're delighted to continue this collaboration. Anticipating another season of unprecedented success, we eagerly look forward to achieving it in partnership with Isuzu UTE,' he said.

Echoing Garcia's sentiments, Managing Director of Isuzu UTE Australia, Junta Matsui, said, 'We are thrilled to continue to stand alongside the A-Leagues as we embark on the exciting next steps of this partnership, strengthening the bond between football enthusiasts and Isuzu drivers. Football in Australia is not just a sport but a way of life for so many people, and Isuzu UTE Australia is proud to be a part of this passionate community. As a brand, we’ve always stood for durability, strength, and reliability - qualities that perfectly align with the A-Leagues.'

The Isuzu UTE A-League Men season, which started in October, has seen strong crowds and record-breaking performances. The Liberty A-League Women season is six games in with record crowds and memberships across the league, indicating a promising future for the sport and the partnership.

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