Sydney-based digital consultancy, G Squared, has announced the appointment of two senior executives to bolster its paid media and search offerings.

The move comes as the company continues to expand its client base and team, adding over 20 new clients and 15 team members in the past year.

Steph Hasouros, formerly of Mindshare, ReachLocal, and inc Digital, has joined G Squared as head of paid media. As well as paid media, she'll manage all client strategy and work closely with G Squared’s paid media consultants to drive strong results and improve skillsets.

Meanwhile, Ishita Sehdev, former head of SEO at Reef Digital, with prior experience at Glasshat and Search Academy, has been appointed as the manager of the SEO consulting team.

The appointments are seen as a strategic move by G Squared to strengthen its capabilities in delivering real business outcomes for its clients across paid media and SEO. The company's client roster includes high-profile names such as Mirvac, Mitsubishi Electric, Mate, Bunnings and Specsavers.

George Photios, director at G Squared, expressed his enthusiasm for the new additions to the team.

"As we continue to enjoy new business growth, both Steph and Ishita will play a pivotal role in delivering real business outcomes for our clients across paid media and SEO," he said. "Both bring a wealth of experience and their strategic insights to further strengthen our capabilities."