Constructive Visual has launched Micropage, a new platform aimed at helping small businesses establish an online presence. This move comes in response to a 2008 study that found 59% of Australian small businesses did not have a website, a statistic that has likely only grown in importance with the rise of digital commerce.

According to Constructive Visual, research indicates that 46% of Google searches in Australia have local intent, and89% of Australian shoppers consult online resources before making purchases. This may highlight the critical need for small businesses to have a robust online presence. Micropage, with its promise of creating an SEO-optimised, Google-friendly web presence in under five minutes, aims to assist businesses in navigating the digital landscape.

The platform goes beyond just website creation. Constructive Visual claims it also provides a community for business owners to seek marketing advice and learn from peers and experts. This added feature could be a boon for businesses looking to leverage the collective wisdom of the community to drive growth.

Micropage also offers features such as showcasing products and services and integrating a news section, providing businesses with a comprehensive toolkit to engage with potential customers.

Peter Lowen, the man behind Micropage, spoke passionately about the platform's potential. 'We’ve witnessed the struggles of small businesses firsthand. Micropage is our answer to these challenges, offering a platform that’s not only easy to use but also effective in driving business growth. We’re committed to helping Australian businesses flourish in the digital world,' he said.

While it remains to be seen how small businesses will respond to Micropage, the platform's promise of a quick and easy solution to establishing an online presence could make it an attractive option for businesses looking to expand their digital footprint.