In a move set to boost student engagement, global technology company Cognizant has been chosen by The University of Melbourne to implement the Tealium Customer Data Platform (CDP). The collaboration aims to create personalised, data-driven experiences for students, staff, and alumni, thereby enhancing their engagement with the university.

Ai Lin Choo Macdonald, Executive Director, Communications and Marketing (Acting) at The University of Melbourne, outlined the vision behind the initiative. She stated, "The CDP is designed to provide constituents with relevant content and experiences based on their intent and known information, to inspire deeper and continued engagement with the University."

The implementation of the Tealium CDP is part of a broader digital transformation process, which Macdonald believes will elevate the student experience and create tailored lines of communication. This move is seen as a strategic step for the University of Melbourne, consistently ranked among the world's top universities, to further enhance its reputation and student satisfaction.

Kristen Anderson, Director at Cognizant leading marketing modernisation, shared her enthusiasm about the collaboration. She said, "We're excited about the potential to improve engagement with students, alumni, and community through the implementation of Tealium CDP."

This partnership between Cognizant and The University of Melbourne underscores the growing trend of universities leveraging technology to improve student engagement and experience. The implementation of the Tealium CDP is expected to provide a more personalised and engaging experience for the university's constituents, potentially setting a new standard for other educational institutions to follow.