PubMatic and InMobi Advertising are touting their respective leadership and strong performance positions in the latest The Forrester Wave: Sell-Side Platforms, Q4 2024 report.

PubMatic was recognised as a Leader in The Forrester Wave: Sell-Side Platforms, Q4 2024 report. PubMatic received the highest possible scores across 14 criteria, including Programmatic Auctions, Commerce Media, Publisher Protections, and Innovation. PubMatic also received the highest possible score in the Market Presence category. Its OpenWrap unified auctions functaionality was labelled a "resourcing success for publishers" by the analyst firm's report authors.

“To us, the designation as a Leader validates our commitment to providing publishers with the most advanced and effective tools as part of an integrated platform," Rajeev Goel, Co-Founder and CEO of PubMatic. "Our strategic focus on customer control and partnership continues to strengthen our market position, and as we navigate the dynamic landscape of programmatic advertising, our commitment to innovation and monetisation remains at the core of everything we do. We believe this is vision validated by Forrester’s assessment.”

InMobi Advertising meanwhile, has been named a 'Strong Performer' and a 'Mobile Must Have' in the report. The adtech vendor's InMobi Exchange, a mobile-first SSP, scored top marks in Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimisation, and Open Standards and Transparency.

InMobi Exchange allows publishers to unlock seamless multi-channel monetisation, delivers full-funnel programmatic demand and AI-driven ad experiences, and ensures robust ad quality assurance. InMobi Exchange gives buyers access to a global list of 40,000+ premium apps, hardware-level insights, real-time ad control, and the precision needed to maximise user engagement.

"Our approach to programmatic advertising is essential to publishers and app developers who partner with us. Our seamless integration process and robust SDK empowers publishers to optimise ad placements, increase fill rates, and drive higher revenues all while maintaining a superior user experience," said Abhay Singhal, CEO of InMobi Advertising

"Forrester's recognition not only affirms the value InMobi Exchange delivers to publishers, but also highlights how the SSP and SDK deliver exceptional value to buyers."

InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. PubMatic is an independent technology company delivering digital advertising’s supply chain of the future.