Global media, social, and consumer intelligence provider, Meltwater, has announced a strategic partnership with Cyabra, an AI-powered platform that uncovers and analyses online disinformation. The collaboration aims to better identify and counter disinformation campaigns across news sites and social media platforms.

Joint customers of Meltwater and Cyabra will receive real-time alerts about emerging threats, enhancing decision-making and strategic planning. Cyabra's technology sifts through billions of conversations across social media and other digital platforms to detect fake accounts and false narratives. Supporting over 100 languages, Cyabra offers a comprehensive understanding of online narratives and public sentiment.

Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, emphasised the importance of brand reputation in the digital age.

"Reputation is one of the most valuable assets for a brand, and many of today's top brands face online threats, harmful narratives, and mis- and disinformation attacks. Cyabra's leading technology gives teams advanced tools to be able to detect, manage, and counter harmful narratives in real time and protect brand reputation, and we're proud they have chosen to partner with Meltwater to advance this mission."

Cyabra has joined the Meltwater Partner Program, a growing ecosystem of technology and service providers. Meltwater's suite of solutions spans media, social, and consumer intelligence, analysing approximately one billion pieces of content each day.

Emmanuel Heymann, SVP of Revenue at Cyabra, acknowledged the critical challenge of brand disinformation for businesses worldwide.

"The rise of brand disinformation has created a critical challenge for businesses worldwide. By joining forces with Meltwater, we are extending our capabilities to offer a comprehensive solution to a wider audience. Meltwater's suite of tools, combined with Cyabra's advanced technology, empowers businesses to better identify and counter online threats. Together, we provide a powerful solution for safeguarding brand reputation and building consumer trust in the digital age."

Meltwater has 27,000 global customers, 50 offices across six continents, and 2,300 employees.

Cyabra's solution is used by global corporations, governments, and agencies to uncover and analyse deceptive campaigns and malicious actors spreading disinformation across all social and online platforms.