Digital media measurement and optimisation firm Integral Ad Science (IAS) has snapped up executive talent from Oracle's advertising arm and ecommerce tech firm Rokt, with Marc Grabowski joining as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective from September 16, 2024.

Grabowski, formerly the Global Vice President of Oracle Advertising, will oversee the company's global commercial organisation, focusing on customer success, business strategy, and company commercial operations. He is the latest of 20 Oracle Advertising talent to move across to IAS since June.

Gupta, previously the Chief Product Officer at Rokt, will lead the company's product strategy, product development, and go-to-market initiatives. Both Grabowski and Gupta will report directly to IAS CEO, Lisa Utzschneider.

"We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners," said Utzschneider, CEO of IAS. "Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximise performance while safeguarding and scaling their digital media investments."

Previously, Grabowski served as Executive Vice President of Global Supply & Business Development at Criteo; held the CEO role at Persio, a B2B mobile marketing platform that was later acquired by Clutch.com; and spent nearly a decade at Yahoo! in various sales roles.

"IAS's focus on data integrity and its trusted AI-backed technology, along with the company's capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity," said Grabowski. "I'm excited to offer my experience in strategy and execution to IAS's strong bench of talent to drive superior results for our customers and partners."

Before joining Rokt, Gupta was the Director of Ads Measurement at Amazon where she spearheaded the creation of cross-channel measurement products. Earlier, she held the role of President and General Manager for IRI's Digital and Media Solutions.

"As marketers look to maximise return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility," said Gupta. "I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS's mission of delivering trust and transparency in digital media quality."