Patties Food has collaborated with digital outdoor media company QMS to unveil its first 3D out-of-home (DOOH) full motion campaign for the Four'N Twenty pies brand during the Paris 2024 Olympic Games.

The appears on QMS’ new digital large format site at Emporium Melbourne, with the 3D DOOH creative was developed by QMS’ in-house creative services team, QUBE.

Patties Food Group’s Chief Marketing and Growth Officer, Anand Surujpal, said: "Our ambition for the brand is to create iconic moments that capture the attention of Australia, further entrenching us as a heritage brand that continues to evolve with our audiences. Working with OMG’s United, TBWA\Melbourne and QMS’ QUBE team, we jumped at the opportunity to capture the many hearts – and stomachs – passing through Emporium Melbourne. Harnessing the dynamic power of 3DOOH, we’re excited to remind Aussies that our pies are here to support their hunger, no matter what time they are barracking for the green and gold."

The campaign, which will run throughout the Paris 2024 Olympic Games, features a giant 3D hand reaching from within the billboard, grabbing a Four’N Twenty pie and taking a bite. This campaign is part of Four’N Twenty’s recently launched Paris Olympics platform, 'Being a Fan is Hungry Work', with the brand having signed on as the official pie of the Australian Olympic Team for.

QMS Chief Sales Officer, Tim Murphy, said: "It’s incredible to be able to partner with such an iconic Australian brand like Four’N Twenty, push the boundaries of DOOH and create a show stopping execution on our newest screen in the heart of one of Australia’s busiest retail precincts. Brought to life by our inhouse creative services team QUBE, this 3DOOH execution is another great example of how our clients are taking full advantage of our market leading digital network to make an impact during the Paris 2024 Olympic Games."

QMS is the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games and the Milan-Cortina 2026 Olympic Winter Games.