The first week of Nine's broadcast of the Paris 2024 Olympic Games has set the record for the highest weekly reach in VOZ history, with a total television audience of 17.5 million. The Olympics has contributed to a daily average National Total TV Reach of 10.5 million viewers across Channel 9, 9Gem and 9Now since the Opening Ceremony on July 27.

From July 24 to August 3, the Olympics has reached 17.5 million people across Total TV Nationally, with Paris 2024 particularly resonating with Australians aged 16-39. The first week of the Olympics saw 9Now attract the highest daily share in VOZ history in the key demo of people 16-39, and a weekly National Total TV Reach for this demographic of over 4.8 million.

In the demographic of people 25-54, more than 7.3 million have tuned into Nine's coverage this week [Sunday 28 July - Saturday 3 August]. From Sunday 28 July - Saturday, August 3, Broadcast Television has reached a National TV audience of 15 million, the highest ever weekly reach for Nine.

With more than 40 Live streams, on demand and live streaming of Channel 9 and 9Gem, the platform has seen a 17% incremental reach with 2.6 million viewers solely watching the Olympics via 9Now. The first week of the Games saw 9Now record the highest weekly reach against all broadcasters in VOZ history, reaching more than 6 million Australians [Sunday 28 July - Saturday 3 August].

The highest rating session of the week was on Day 2, with the Night Session attracting a National Total TV Reach of 5.741m and a National Average Audience of 2.332m.

"Paris 2024 is the streaming Olympics and it is the most addressable media event we have ever seen," said Nine's Chief Sales Officer, Michael Stephenson. "More importantly, the Olympic Games have proven what most people already know - the power of Total Television. Marketers that use live broadcast TV in combination with the growth in live streaming and on demand TV are delivering better results. It's that simple. And the best bit, this isn't an Olympics thing, you can do this every single day with every single campaign!"

"The Olympics is a cultural phenomenon that transcends sport and brings all Australians together at unprecedented scale. The diverse and sustained consumption across all platforms is truly unique," said Director of Programming and 9Now, Hamish Turner.

Last week, Australian commercial broadcasters achieved the highest weekly Total TV reach in VOZ history, reaching 19.2 million Australians.