The Seven Network has announced the results of the second round of its innovation initiative, Ignite, which has selected seven employee-led generative AI concepts for prototype development. Ignite is a three-week event that brings together internal teams from across the business to develop ideas that advance Seven's offerings and capabilities.

The latest series saw a record number of participants from across Seven, with nearly 60 ideas put to a company-wide vote. The top seven concepts were selected for prototype development. The winner of the event, Preview Town, will receive further development and integration into Seven's products and services.

Ignite was launched in 2022, with the latest event focused on generative artificial intelligence in sport across the 7Plus platform, using tech partner Amazon Web Services (AWS). The judging panel for the recent Ignite event included representatives from AWS, Seven’s Chief People and Culture Officer, 7SPORT Digital Executive Producer, and Seven’s Network Digital Sales Director.

Nina Walsh, Head of Media & Entertainment Business Development, Asia Pacific, Japan & Americas, AWS, said: 'The development of talent, combined with the innovative and collaborative culture, produced some impressive results. It was inspiring to see how the creative groups used AWS services, bringing their concepts to life by leveraging our latest AI and ML technologies, including Amazon Bedrock. The calibre of concepts presented for judging was truly bar raising! I’m excited to see the next phase of prototypes as we continue our partnership with the talented team at Seven West Media.'

Will Everitt, Seven’s Director of Product Solutions, said: 'Seven is known for its industry-leading team of top engineers and Ignite is testament to our commitment to developing our technology talent. By bringing together engineers with staff from diverse functions and backgrounds, Ignite encourages collaboration across traditionally siloed parts of the business. Engineers work directly with sports journalists, commercial teams and people from other departments to gain insights into challenges from different perspectives.'