Bench Media, an independent digital media agency, has announced the promotion of Erin Fraser to the role of Group Manager - Digital Strategy. Fraser, who has been with Bench for over four years, has been instrumental in the growth of key accounts at the agency.

This move comes amidst a series of new hires and promotions following recent business wins for Bench, including Britax, Jaycar, Medtronic, and Cook Island Tourism.

Fraser brings a wealth of AdTech industry experience to her new role, having previously held positions at Fairfax, Bonzai, and Dataxu. Her understanding of the digital ecosystem and passion for driving results for clients have been highlighted as key factors in Bench's client success over the last few years.

Ori Gold, CEO and co-founder of Bench, said: 'Erin has been invaluable since her first day at Bench. Her deep understanding of the digital ecosystem and passion for driving genuine results for clients has been a key component in shaping Bench’s client success over the last few years. Her new role showcases Erin’s ability to truly understand the business needs of her clients and build campaigns that more powerfully connect with the defined target audience.'

Fraser recently returned to Bench after maternity leave. she said: 'Working at Bench has been a refreshing experience for me. Bench is a disruptive agency in the way it thinks about digital media, and possesses genuine data and tech smarts which gives it access to over a 100 different data partners and the entire digital ecosystem, all of which is accessible to clients through our proprietary dashboard. On a personal level, it is great to find a company in media where you don’t have to choose between family or career and can have both, which is just as it should be.'

Shai Luft, COO and co-founder of Bench, echoed Fraser's sentiments on diversity, equality, and inclusion. 'Bench is always looking at ways to promote diversity, equality and inclusion. Ensuring a smooth return to work for young parents and how to make their career integrate with their new family dynamic is an important part of it.'

Founded in 2012 and managed by Shai Luft and Ori Gold, Bench provides to access over 100 data and media partners for its clients.