Val Morgan Digital has unveiled 'The Greenlight', a new project management tool designed to streamline content campaigns for agency partners. The tool is set to launch next month, with select agencies currently participating in test campaigns.

The Greenlight provides a centralised platform for managing all aspects of a campaign, from initial briefing to final delivery and reporting. The tool aims to eliminate the need for multiple platforms, promoting seamless collaboration and enhanced efficiency.

"We understand the challenges agencies face in managing complex content campaigns across various platforms," said National Sales Director Val Morgan Digital, Liam O’Meara. "The Greenlight was developed with the specific needs of our partners in mind. This intuitive tool streamlines the entire process, from capturing client briefs and managing collateral like logos and creatives, to sharing draft, preview, and live links, and ultimately delivering final assets all in one place."

Key features of The Greenlight include a centralised hub, streamlined collaboration, enhanced efficiency, improved transparency, and simplified reporting.

Head of OMD Create, Sophie Walsh, said: “We're incredibly excited to be among the first agencies to utilise The Greenlight. The potential to streamline our content campaign workflows and improve efficiency is significant, and we look forward to an ongoing successful partnership with Val Morgan Digital.”