Dentsu media agency iProspect has appointed Patrick Doble as its new Senior Client Partner, based out of Melbourne.

Doble brings 25 years of experience to the role, having previously served as the Global General Manager for Sunshine Coast-based adtech startup, Cartelux, for four and a half years. His previous roles have had a focus on relationship-driven growth leadership across the APAC region's media, marketing, and adtech industry.

Prior to his stint at Cartelux, Doble spent nearly a decade with Starcom, working across Australia and China. His experience in the sector positions him well to drive Prospect's growth-oriented strategy and deliver value to its clients.

Marcelle Gomez, iProspect Managing Director, said: “Patrick is joining iProspect at such an exciting time for the agency and his client-centric approach makes him the perfect addition to the iProspect team. He’s worked with some of the world’s most valuable brands in one of the world’s most interesting markets, China, and we cannot wait to see what he brings to the table for our iProspect team and clients.”

Doble said: “I am thrilled to be joining an agency like iProspect. It’s known for its culture and is really starting to kick goals and I just had to be part of that story. I’m really looking forward to working with Chella, Ken Lam, Nick Kavanagh and the rest of the team.”

The appointment comes after iProspect was recognised as one of Australia and New Zealand’s best businesses in workplace policy and best practice, placing 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category.

iProspect's clients include MYOB, Air New Zealand, William Grant & Sons, L’Oreal, Kathmandu and Kering.