Influencer marketing agency, Social Soup, has unveiled its proprietary influencer authenticity technology, Scan & Collect.

The technology, which uses AI-powered verification and advanced barcode scanning, aims to drive in-store product trials and bridge the gap between digital communication and physical action for influencers and social creators. To do this, consumers visiting specific in-store locations and using the Scan & Collect technology verify the product and location, subsequently unlocking payments and vouchers.

Scan & Collect has already been utilised by brands such as Simply Chips, Ovaltine Sleep, and Dolce & Gabbana. Introduction of this technology across campaigns has seen Social Soup recognised as a finalist in the AiMCO Influencer Marketing Awards for ROI and best use of data.

"We are excited to announce the launch of our very own – and original – Scan & Collect technology, which we’ve used with a few campaigns now and generated great results. It really is a game changer for our business and for our client’s campaign outcomes," said Sharyn Smith, Founder and Director of Social Soup.

Smith said the technology simplifies the process of getting products and product trials into the hands of influencers and consumers. It also enables the authentic tracking, communication, and reporting of these transactions.

The Scan & Collect system employs AI-powered verification, advanced barcode scanning, and fraud detection technology to deliver reliable, real-time scan rates and KPIs.

“The backbone of our system is our state-of-the-art technology. AI-powered verification, along with advanced barcode scanning, facilitates genuine in-store trials. Coupled with our cutting-edge fraud detection technology, we deliver dependable, real-time scan rates and KPIs. This innovative blend of technology, strategy, and authenticity is what makes Scan & Collect such an innovation in influencer marketing,” Smith added.