EnergyFlex, an Australian veteran-owned energy analytics and renewables education company, has partnered up with Carat SA for its inaugural brand campaign.

The campaign aims to accelerate the clean energy transition by providing tools, education, and confidence to make Australia 'Renewables Ready'.

EnergyFlex was founded in 2021 with the goal of putting every Australian on a pathway to free and clean energy. The company's free app teaches users how to align their energy habits with renewable energy in the grid, reducing their energy costs and carbon emissions. The EnergyFlex app, launched in May, also includes a plan comparison tool to help users find the best energy deal for their needs. The app is available for free on iOS and Android devices.

Garry Harding, EnergyFlex CEO and Co-Founder, said, “We want to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition on their financial, community, and energy wellness. Our free app teaches users how to align their energy habits with renewable energy in the grid, reducing their energy costs and carbon emissions, regardless of which energy retailer they’re with.

"Importantly, we want to make the tools and education available to as many Australian homes and businesses as possible, which is why we’re excited to partner with Carat SA, who can help us spread the word, raise awareness, and get Australia Renewables Ready.”

Adele Gibb, Carat SA Managing Director, said: "Working with an exciting brand like EnergyFlex really delivers upon dentsu’s B2B2S philosophy which is all about creating work that is good for business, good for people and good for society.”

Carat SA is a global media agency with over 10,000 experts, operating across 190+ offices in 135+ countries.