The former National Sales Director of the Seven Network, Georgie Nichols has resurfaced at Mamamia as the women's media brand's new Chief Revenue Officer.

The move sees her reunited with Natalie Harvey, whom she succeeded in the National Sales Director only months before giving her notice to the Kerry Stokes-controlled media business. The news of Nichols' exit came amidst a suite of high profile redundancies as Seven West Media's new chief executive Jeff Howard ushered in a restructure.

Natalie Harvey moved across to Mamamia in January, commencing as the company's Chief Revenue Officer before being promoted to the CEO role in June.

Now Nichols will take on the Chief Revenue Officer remit from starting in mid-October. Her 25-year career has seen her hold key positions such as National Sales Director at Seven West Media, General Manager at Carat, and Media Director at Telstra.

As CRO, Nichols will lead the Mamamia sales team and set the strategic commercial direction for revenue and partnership growth.

She will also join the Executive Leadership Team at Mamamia, including Harvey as well as the newly appointed Chief Content Officer Zara Curtis, Chief Operations and Product Officer Luca Lavigne, Chief Financial Officer Riley O’Neill, Chief Creative Officer & Co-Founder Mia Freedman, and Executive Chair & Co-Founder Jason Lavigne.

"We took our time, searching far and wide to find the perfect leader for our Sales team and to join our Executive Leadership Team. This role was the missing piece of our puzzle and we were looking for the best of the best. As we launch hard into the new era at Mamamia, we needed someone who was entrepreneurial, curious & strategic, commercially strong, had strong relationships in market and was an exceptional leader," said Harvey. "Basically we were looking for a unicorn and we found her. Georgie has all of these attributes & more. Her passion for leading people while creating and nurturing client & agency relationships as well as her enormous engine and infectious energy is inspiring. Her undeniable strengths combined with the ambition and the momentum of Mamamia is a perfect match. She is the best people & commercial leader I have ever worked with and I can’t wait to see her make magic at Mamamia."

"Working for a media brand whose purpose you are passionate about with an incredible leadership team focused on sustainable growth is my definition of THE Dream. Mamamia’s core purpose is to make the world a better place for women and girls and with one of the strongest leadership teams in the country, my dream is about to become a reality!" said Nichols. "Mia, Jason and the entire Mamamia team have done an incredible job building Australia’s largest independent women’s media brand over the last 16 years. I am so excited to join them alongside media powerhouse and newly appointed CEO Natalie Harvey, and creative and brand extraordinaire and Chief Content Officer Zara Curtis to help continue to drive the Mamamia brand forward. I can’t wait to get started!"