Nine Entertainment has joined forces with Silver Trak Digital to revamp its Nine Media Room website, a platform for reviewers and media contacts to access pre-release assets.

The new Media Room solution by Silver Trak Digital was selected after Nine Entertainment evaluated solutions used by other members of the Nine family and industry competitors.

"When our evaluation and assessment was complete it was clear that the Silver Trak Media Room solution best met our requirements," said Matthew Benson from Nine Entertainment. The new Media Room needed to provide a Brand Portal experience for media partners, securely host video assets, and control access to those assets selectively among users.

The new Media Room includes the latest security features, a seamless transition for external viewing, a rebuilt user interface and back-end features, and a build capability for business and support users to upload, curate, and manage content.

"Silver Trak’s own Media Room is the foundation of the new platform. Now content is uploaded by Nine Entertainment staff, or other permitted contributors, into Media Room where the enhanced media management features of Media Room allow for easy media management. Content is then assembled in Media Room and when complete it can be saved or immediately published to the Nine Media Room website with additional content able to be added at any time," explained Christian Christiansen, Silver Trak Digital COO.

The system integrates secure playback, studio-grade DRM, dynamic watermarking, login permissions, multi-factor authentication, and multi-level user permissions. Content is uploaded by Nine Entertainment staff or other permitted contributors into Media Room, where it can be managed, assembled, and published to the Nine Media Room website.

"Once assets and media are then grouped into a programme, the Nine Publicity team are assured that viewing of the video assets is secured via DRM and individual watermarking and that the usage and consumption can be tracked," added Benson.

The new Nine Media Room custom platform has been well received by the Nine team, with improvements in interface performance, searchability, and secured presentation of video assets with customised per-user watermarking.

"The performance of the interfaces and the ability to search for assets or users is an immense improvement. There are other features, such as screeners, which have a definite appeal and the ability to provide secured presentation of video assets with customised per-user watermarking is a real step forward," said Benson.

Silver Trak Digital recently won the APB+ Award for their Media Room-based Cinema Direct 5G asset management and content delivery solution for the second year in a row.