An investigation will take years to play out. But marketers that have intertwined their business with Google – i.e. most people - should take note. The political appetite and rhetoric on tech platforms is reaching fever pitch in the U.S. Some of those seeking nomination to run against Trump in next year’s election are making ‘break up big tech’ a key plank of their campaigns. That means the pressure will keep building, and Trump’s Justice Department will feel that pressure. Could Google, or Alphabet get broken up? Recent history suggests not. But there’s a case to be made. If it happened, and the market continues to align infrastructure and reliance on Google’s stack, there’ll be some serious unwinding required ahead.