Changi Airport Group has launched a new campaign targeting visitors from Australia and New Zealand (ANZ). The campaign is the first work by Connecting Plots since it was appointed as ANZ creative agency of record for Changi Airport Group in August 2023.

The campaign aims to highlight the extensive experiences available at Changi Airport, including activities across its four terminals and Jewel, its multi-dimensional entertainment and retail complex. The campaign seeks to position Changi Airport not merely as a transit airport, but as an integral part of the holiday experience itself.

Kelvin Ng, Vice President of Corporate & Marketing Communications at Changi Airport Group, said, "We’ve been incredibly excited to bring this campaign to life. The work really captures the breadth of extraordinary experiences available that make Changi Airport more than your standard transit airport, but one that becomes part of the holiday experience itself."

The campaign includes images and YouTube videos targeting different types of travellers: Adventure Seekers, Luxury Travellers, and Families. The aim is to showcase the wide range of experiences available at Changi Airport, from shopping and dining to entertainment and relaxation options.

Matt Geersen, Creative Partner at Connecting Plots, added, "Changi Airport really is a departure from ordinary. Being able to enjoy such a wide range of incredible experiences while breaking up your journey is an enticing proposition for travellers from Australia and New Zealand."

This campaign represents a strategic move by Changi Airport Group to attract more visitors from the ANZ region, leveraging the unique offerings of Changi Airport to enhance the travel experience. It also demonstrates the creative approach of Connecting Plots in positioning Changi Airport as a destination in itself, rather than just a transit point.