Channel Factory, has announced the appointment of Tom Heddon as the new Head of Sales for Victoria. This move is part of the company's ongoing expansion in the Australia and New Zealand (ANZ) region.

Heddon brings extensive experience in the media industry to his new role, having previously worked at MiQ as Sales Director for Victoria and NSW and at Spark Foundry as Melbourne Digital Director. In his new position, Heddon will be responsible for maximising revenue, providing strategic direction, and leading the local sales team.

"Tom's appointment as Head of Sales for Victoria is a significant moment for Channel Factory's continued growth in the Australian market, especially in Victoria. His extensive sales background across both agencies and client direct, coupled with his strong brand and network, positions him perfectly to amplify our existing presence. His unique blend of experience will be instrumental in taking our market operations to the next level," said James Rose, Managing Director ANZ at Channel Factory.

Channel Factory's mission is to create campaigns that are suitable, inclusive, contextually relevant, and responsive, driving commercial advantage for brands. The company utilises AI and best practices to place video ads on social platforms, categorising 3.4 million creators and 870 million videos on social media to inform brand ad-placement.

"My aim throughout my career has always been to help brands connect with their audience in more meaningful ways. That’s why Channel Factory is such a great fit for me, as it is on a mission to redefine how that happens across the online video ecosystem. Having seen the innovation in the pipeline for our platform, I’m really excited to help more brands become more effective in the video strategies using our best in class technology and solutions," said Heddon.

Channle Factory has offices across the USA and is present in over 30 countries across EMEA, MENA, APAC, ANZ, and LatAm.