Meltwater, a global provider of media, social, and consumer intelligence, has announced a strategic partnership with Cyabra, an AI-powered platform that uncovers and analyses online disinformation. The collaboration aims to equip businesses with the tools to better identify and counter disinformation campaigns across news sites and social media platforms.

Customers of both Meltwater and Cyabra will receive real-time alerts about emerging threats, enhancing decision-making and strategic planning. Cyabra's technology sifts through billions of conversations across social media and other digital platforms to detect fake accounts and false narratives. The platform supports over 100 languages and offers a comprehensive understanding of online narratives and public sentiment.

As part of the partnership, Cyabra has joined the Meltwater Partner Program, which provides access to a range of programs, including innovative technologies and exclusive co-marketing opportunities. Meltwater boasts 27,000 global customers, 50 offices across six continents, and 2,300 employees. Cyabra's solution is utilised by global corporations, governments, and agencies.

Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, said, "Reputation is one of the most valuable assets for a brand, and many of today's top brands face online threats, harmful narratives, and mis- and disinformation attacks. Cyabra's leading technology gives teams advanced tools to be able to detect, manage, and counter harmful narratives in real time and protect brand reputation, and we're proud they have chosen to partner with Meltwater to advance this mission."

Emmanuel Heymann, SVP of Revenue at Cyabra, added, "The rise of brand disinformation has created a critical challenge for businesses worldwide. By joining forces with Meltwater, we are extending our capabilities to offer a comprehensive solution to a wider audience. Meltwater's suite of tools, combined with Cyabra's advanced technology, empowers businesses to better identify and counter online threats. Together, we provide a powerful solution for safeguarding brand reputation and building consumer trust in the digital age."