Honda Australia has announced its official partnership with the 2024/25 'A Day on the Green' concert series, aligning with the brand's positioning around 'the power of dreams'. As part of the partnership, Honda customers and friends across Australia will receive exclusive access to backstage experiences, VIP hospitality, and prize activations.

The concert series is set to kick off on Saturday, 2 November in the Barossa Valley in South Australia, with a performance from British band, Take That. Other global and local acts participating in this year's series include Missy Higgins, The Teskey Brothers, Leon Bridges, and The Script, with performances across regional areas of Australia including Bowral (NSW), Hunter Valley (NSW), Geelong (VIC), Mount Cotton (QLD), and Burswood Park (WA).

"At Honda, we are all about the power of dreams. We have a history of 76 years of incredible technology and innovation. Our partnership with the iconic a day on the green enables us to share some of these iconic innovations with people across Australia," said Eva Barrett, General Manager – Brand, Marketing & Customer Experience, Honda Australia.

'A Day on the Green' is a premier outdoor concert event in Australia, known for delivering unique entertainment experiences in regional locations across the country. The partnership with Honda Australia is expected to enhance the concert experience for attendees, offering exclusive benefits and opportunities.

"We're excited to welcome Honda as an official partner of a day on the green. Many years ago, a day on the green was just a dream and through tenacity and determination we made it a reality for music lovers everywhere. We are excited to partner with Honda whose ethos is all about the power of dreams," said Michael Newton, Director, Roundhouse Entertainment.