Strategic communications and digital marketing agency, Clarity, has announced the formation of its Clarity Global Crisis Council. The council is a team of Clarity’s own crisis specialists and a panel of external experts, providing an expanded follow-the-sun crisis and reputation management service. This move follows Clarity’s 2023 acquisition of Australian crisis and reputation management agency, Sefiani.

The Clarity Global Crisis Council is led by Clarity’s senior crisis and reputation specialists Robyn Sefiani and Nicholas Owens in Sydney, Michael Gonzalez in London, Kristen Ingraham in New York, and Jason Wakeford in Los Angeles. The council also includes independent crisis and reputation specialists who will work alongside the Clarity crisis team on relevant projects.

The formation of the council is in response to the rapidly rising demand for expert crisis and reputation consultancy and omni-channel communications expertise across geographies. External members of the Clarity Global Crisis Council include Catherine Colloms, Laetitia Gruwel, Bob McNaney, James Brasher, and Patrick O’Neill. Clarity also has close working relationships with global online crisis reputation management and digital communications risk specialist Digitalis; and global crisis simulation company, Polpeo.

"We are delighted to welcome five eminent reputation experts as external members of our Clarity Global Crisis Council. Ensuring our clients have access to the most experienced advisors available, wherever in the world they might need them, is very important to us. We look forward to working collaboratively with Council members to deliver best-in-class crisis response and reputation management services across continents." said Rachel Gilley, Clarity’s CEO.

"A crisis waits for no-one. While some crises can be defused quickly and locally, others evolve, morph and escalate across markets and geographies, with the potential to cause significant and sustained brand and corporate reputation damage. The Clarity Global Crisis Council is ready to address any reputation risk whenever and wherever it emerges. Our follow-the-sun service can extend to crafting a 360° crisis response, designing a crisis preparedness workshop, auditing digital footprints for reputation risk, tackling social media disinformation, preparing for forthcoming legal action, building resilience across digital, Wikipedia and media platforms, and curating a bespoke approach to reputation challenges on the horizon. As many of the clients and brands seeking our crisis and reputation management counsel are global, it is reassuring for them to know we have a seamless team of communication, digital, intelligence and analytics specialists around the world to deliver a holistic, follow-the-sun service, to protect and defend their reputations when needed." added Robyn Sefiani, Clarity’s President ANZ & Reputation Counsel.