MarTech company, LUMOS, is making its debut in New Zealand, partnering with several industry players including LUMO, HYPER, Go Media, Shout Media, Vistar Media, Broadsign, and Plug Media. LUMOS, an Audience Intelligence Platform, aims to transform the NZ media industry by offering unprecedented marketing insights. The industry has previously grappled with a significant data gap in audience measurement due to the lack of unified data across various channels and environments. LUMOS seeks to address this by helping advertisers construct effective media plans using credible and universal audience data across all channels.

LUMOS boasts access to 22 million unified audience IDs across New Zealand and Australia, aggregated from 35 data sources in the region. This Sydney-based company, founded by Forbes 30 under 30, Eric Fan, is at the forefront of MarTech innovation.

"The integrity and richness of the LUMOS offering is unprecedented in our market which I believe offers huge potential for the wider out-of-home (OOH) sector," says Phil Clemas, CEO and Co-Founder of LUMO.

In addition to providing a comprehensive solution for effective campaign execution and accurate attribution, LUMOS is also assisting HYPER, NZ’s leading retail media platform, in driving performance outcomes and offering insights to refine future media strategies.

"With LUMOS, we’ve unlocked the ability to validate and understand the unique audiences across our extensive retail network like never before, providing an unprecedented pathway to precise campaign attribution through first-party data. The insights we’re already uncovering are game-changing," says Ben Partington, CEO of HYPER.

Simon Teagle, General Manager of Go Media, also speaks highly of the partnership with LUMOS, "As Go Media continues to lead in innovation and deliver top-quality services and insights to our clients, we’ve partnered with LUMOS to test several exciting data initiatives. These initiatives are designed to provide unparalleled insights to our agency partners, and we look forward to sharing our findings with the industry in the coming weeks."

Programmatic platforms are accelerating this transformation for the wider OOH industry through integration with LUMOS. Jonny Richardson, Director of Business Development, APAC, Broadsign, adds, "It's great to see LUMOS giving our customers confidence in their OOH investments via robust audience measurement across our available inventory - ensuring that buyers are optimising their campaigns for maximum effectiveness."