French holding company, Havas, has expanded its global data partnership with online research data and analytics technology group, YouGov, from 18 to 26 international markets.

The partnership has also been broadened to include relationship to include Havas Media Network, Havas Creative Network and Havas Health & You agencies, giving the entire Havas Village access to YouGov Profiles and YouGov Brand Index data. YouGov and Havas continue to collaborate on three global custom research studies: 'Meaningful Brands™', 'Connect', and 'Content'.

YouGov's global reach and connected data capabilities have enabled Havas to integrate their data at a respondent level into their data and tech platform, Converged, in markets around the world.

Global Chief Data & Technology Officer at Havas Media Network, Dan Hagen, said YouGov was a key partner as the global network worked to deliver its 'One Havas' ambition and converge creativity, data, technology, media and production across its global village. "Our expanded partnership will greatly enhance what we can offer our clients and bring in insights from key markets across Europe, LATAM, MENA and APAC. YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world."

CEO of YouGov, Steve Hatch, said: "We are pleased to deepen our partnership with Havas and honoured at the level of trust they have placed in our data driven insights. With YouGov's unique combination of data from our proprietary panel, our connected data abilities and our best-in-market research tools, we are proud to enable one of the world's largest global communications groups to gain a deeper understanding of consumers and make more informed business decisions. This expansion of our partnership reflects our shared commitment to delivering the most actionable insights to companies and institutions around the world."