Global absorbent apparel brand Modibodi has announced the appointment of Bread Agency as its global social media partner. The agency will work closely with Modibodi's marketing and social media teams to enhance the brand's social presence across Australia, New Zealand, the UK, France, and Germany. Modibodi, a leader in the leak-proof apparel category since 2013, offers a product range that includes underwear, swimwear, and activewear.

"As category leaders and innovators, Modibodi has redefined period underwear and leakproof apparel, creating a business built on trust and authenticity. As a brand we are continually looking to innovate and always push the boundaries when it comes to our marketing and communications. Social media plays a key role in telling our story and bringing new audiences into the fold, which is why we are excited to work with Bread to build on what we’ve done and create bold new work with impact going forward. Bread Agency will play an important role in elevating our brand globally," said Kerry Cusack, Modibodi Executive Director.

Bread Agency's responsibilities will include social strategy, content creation, and influencer marketing through always-on and campaign work. "Modibodi has been changing underwear and period conversations for more than 10 years and we’re excited to partner with them to craft social stories that extend the conversation globally. It’s a brand that’s bold at the core and we can’t wait to bring that to life across their social platforms," added Mary Proulx, Bread Co-Founder.