Man of Many, a leading men's lifestyle publication in Australia, has debuted a plethora of new tools, website improvements, expanded content offerings and advertising integrations at its inaugural Upfront event on October 29, 2024.

The independent publisher described it as an ambitious roadmap for 2025. The plans include new offerings designed to drive value for commercial partners, media agencies, and brands, underlining the company's commitment to innovation and growth.

In a bid to enhance user experience and brand impact, Man of Many is set to relaunch its website later this month. The relaunch will feature improvements to the user interface and overall brand presentation. Additionally, the company plans to launch a user sign-in and membership system in 2025 to enhance engagement and capture valuable data.

As part of its 2025 strategy, Man of Many will implement advanced first-party data strategies, integrating platforms like LiveRamp, ID5, SharedID, and IotA with its own data for precise audience targeting. This move is complemented by the launch of a suite of advanced digital and social advertising tools. As well as utilising privacy-first technologies like Googleʼs Confidential Matching and Trusted Execution Environments, these tools will enable highly personalised, effective campaigns, helping brands optimise targeting accuracy in a trusted, secure, and cookieless environment, the group said.

The company additionally introduced its original video series lineup for 2025, offering brand partnership opportunities across health, luxury, and automotive categories. Man of Many's quarterly Digital Editions will return in 2025, each edition focusing on a major cultural theme.

Man of Many's branded content services will expand further in 2025, covering live campaign reporting, video production, photography, and more. More Quarterly Digital Editions come off the back of the success of 2024ʼs Reinvention, Creation and Trailblazers volumes, and will dive deep into a major cultural theme, featuring premium, long-form content and exclusive interviews with international icons.

Man of Many Podcasts are on their way too. Man of Many said the new format will offer engaging content that aligns with the brand's core lifestyle themes, providing fresh opportunities for brands to connect with our audience through audio storytelling.

The company will also strengthen its e-commerce capabilities with new integrations in 2025, including the launch of self-booking platforms for display ads in partnership with Placements.io, along with live reporting dashboards for clients. A new affiliate and deals newsletter will feature exclusive discounts, product highlights, and curated shopping content, leveraging Man of Manyʼs expertise in consumer trends to drive high conversion rates for retail partners. Live events aren't forgotten either with more experiential activations such as Sydney Whisky Month on the calendar in 2025.

"Momentum is about moving forward with purpose, and this yearʼs Upfront was a chance to share our commitment to helping partners succeed in 2025. From our expanded video series lineup to quarterly digital editions, weʼre excited to bring new opportunities for brands to connect meaningfully with our audience," said Frank Arthur, Co-Founder of Man of Many.

Scott Purcell, Co-Founder of Man of Many, added, "As we grow, we remain focused on creating engaging, high-impact content and solutions that reflect the interests and values of our audience. This yearʼs Upfront highlights our commitment to driving amazing results for our partners while delivering an enriched experience for our readers."

Man of Many reaches over 2.5 million Australians across its platforms each month.