Uber Eats has rolled out the latest iteration of its 'Get Almost, Almost Anything' ANZ brand campaign, with a new spot featuring actor and comedian Jason Alexander. It follows successful collaborations with Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan.

The new work, dubbed 'Canned Laughter', premiered during the AFL Grand Final. Created in partnership with Special, the campaign humorously delves into the chaos that can ensue when the idea of having everything at our fingertips becomes slightly problematic.

The campaign includes a series of social spots that further highlight the array of items available on Uber Eats - from retail, grocery, alcohol, convenience to restaurant cuisine. The 'Get almost, almost anything' campaign platform has been exported globally to Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka, and Portugal.

"There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear. Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun," said Jason Alexander.

Media for the campaign was handled by EssenceMediacom, with independent agency Hatched handling retail media. The hero film will be supported by a series of audio ads and social spots rolling out across various platforms.

Uber ANZ Brand Lead, Channa Goonasekara, said: "This campaign would not have worked with anyone else in the world. We were over the moon to be able to partner with Jason on this new iteration of our brand platform. His comedic calamity is instantly recognisable and his performance is brilliantly nostalgic as it builds throughout the hero brand film. He was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan and Tom Felton to remind Aussies and Kiwis that you can get almost, almost anything on Uber Eats these days."

"It’s been great working alongside Director Mark Molloy and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery. It’s not only a fun brand statement, but feels like a reward for his fans," said Creative Director, Special, James Sexton.

Creative Director, Special, Harry Neville-Towle, said: "Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well known self-deprecating tone and open admissions that they don’t deliver everything. It’s also more entertaining evidence you really really don’t want us to."

The campaign was produced by Exit Films / Smuggler Films, with Executive Producer Leah Churchill-Brown and Producer Alexandra Taussig.