Wests Tigers have signed onto a multi-million dollar partnership with non-bank lender Pepper Money for the next three seasons, launching the renewed partnership at an event attended by club legends, new players, corporate partners, fans, and government representatives.

Pepper Money has been an official Premier Partner since 2023, and in 2025, their logo will be featured on the front of new-look the NRL and NRLW team jerseys.

"Wests Tigers are proud to partner with a leading brand like Pepper Money, showcasing our commitment to excellence in sports partnerships. This partnership not only represents the largest sponsorship deal in the club's 25-year history, but it also introduces a new approach to sports partnerships. By integrating branding assets with digital assets, we aim to enhance storytelling for our partners. Importantly, we are very closely aligned with Pepper Money on core values, namely community, inclusivity, and resilience," said Wests Tigers Chief Commercial Officer, Peter Lang.

Pepper Money's branding will also be present on head coaches Benji Marshall and Brett Kimmorley's apparel and the coaches box, on media backdrops, and game-day signage at all home games. This partnership represents the largest sponsorship deal in Wests Tigers' 25-year history and introduces a new approach to sports partnerships by integrating branding assets with digital assets.

"The club has a bright future and they're roaring forward in 2025. Just as Wests Tigers are striving for success on the field, we're committed to helping people achieve success off the field. Pepper Money is proudly in the business of helping people to succeed and this partnership with Wests Tigers allows us to champion that message in a tangible way. Sponsorship can be a powerful vehicle to inspire and build community. Embracing diversity and inclusion as part of strategy is not just good for brand, it's important for social change," said Pepper Money's General Manager of Marketing and Brand, Sarah Pikardt.

The sponsorship deal will officially commence at the start of the 2025 season, with a series of events and activations planned throughout the partnership. Pepper Money, awarded Non-Bank of the Year 2024 at the Australian Mortgage Awards, offers home, car, personal, commercial, and self-managed super fund loans. The commercial terms of Pepper Money's sponsorship will not be disclosed.

"Pepper Money shares Wests Tigers' passion for empowering communities, and this partnership gives us a platform to do this in a meaningful way. We're excited to continue our work with the club and their community arm, Wests Tigers Empower, to make a meaningful impact over the next three years. We view this ongoing partnership as an opportunity to educate and empower more Australians from diverse financial backgrounds, helping them understand the options available to them," said Pepper Money's Head of Brand, Sponsorship and Digital Marketing, David Berry.