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Posted 29/05/2024 9:14am

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Super Fit series,
Guiding Aussies to secure,
Their financial peace.

In partnership with
Salesforce

Nine, Colonial First State helps Aussies get financially 'Super Fit' in new editorial series

Nine's Metro mastheads are set to launch a new editorial series in partnership with superfund Colonial First State, covering topics such as planning for retirement, choosing funds, allocation strategies, making additional contributions, and spending in retirement.

Titled 'Super Fit', the new six-content content series is aimed at helping Australians secure their financial future by focusing on their superannuation. It willl published in the Money section of The Sydney Morning Herald, The Age, Brisbane Times, and WA today every Wednesday until June 26. The series will also be available in a digital collection across the four masthead websites.

Dominic Powell, Money Editor, said: "Getting your super in top shape is one of the most crucial things you can do to ensure a comfortable retirement, yet it’s something many of us don’t think about until it’s too late. Small changes now – like switching funds or making an extra contribution – could mean thousands of extra dollars in your pocket later in life. If you’re someone who doesn’t know where to start, Super Fit will help you take the first steps on this journey, and answer any questions you have about the most important investment you’ll (probably) ever make."

The series features an interactive superannuation calculator for readers to project their future nest egg. This comes at a crucial time as the mandatory superannuation investment rate that workplaces need to pay employees is set to increase to 11.5% of their salary on July 1, rising to 12% by July 2025.

James McCluskie, Client Director Finance & Technology, said: "Growing wealth responsibly and prioritising financial wellbeing and stability are front of mind with our readership. Super Fit presents the perfect platform for our superannuation clients. Allowing them to position themselves as a relatable fund driving superior outcomes for their current and future members that align with our readership's values."

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