Claxon has entered a pro-bono partnership with Serving Our People (SOP), a charity that provides emergency relief and acts as first responders during major disasters, supporting communities during times of crisis and need.

The full-service independent agency will provide strategy, creative, content creation, and media planning and buying support to SOP, aiming to raise awareness of the charity's services and support its work in helping Australians in need.

SOP was established in 2020 during the global pandemic and is the only complimentary delivery and logistics organisation in Australia. Since its inception, SOP has delivered assistance to more than 500,000 people and households across Australia.

The charity operates three free supermarkets in SE Qld, with plans for 11 more, and provides vital food and living supplies for hundreds of thousands of people annually. SOP also supports domestic violence survivors find accommodation and offers furniture, household items, food and clothing support, among other charitable services.

"When you consider there are millions of people in Australia currently living in poverty and the rising costs of living will put millions more people at immense financial pressure, it is a small gesture to offer help where we can help most. By providing the skills, expertise and the man hours to help Serving Our People they will be able to continue their great work," said Chief Growth Officer at Claxon, Jade Axford."We are delighted to offer Claxon's expertise and look forward to working with SOP's team as they continue to support the needs of the most vulnerable in our community."

Work has already commenced on the partnership, with Claxon recently designing and creating all promotional collateral to support The Kollosche People's Ball, SOP's major annual fundraising event.

Founder of Serving Our People, Yas Daniel Matbouly, said: "Our mission is to serve the people of Australia in whatever capacity they need, be they infants, children, families, the elderly, displaced or disadvantaged individuals and communities, carers, disaster victims or people living with a disability."

"We are truly honoured Claxon has joined forces with our team offering their marketing support and services. By raising awareness of who we are and what we offer, we can raise vital funds to fuel our initiatives that help anyone who needs assistance. We are only able to continue our fundraising efforts by telling more people about our organisation and our services...Claxon will help us continue our good work," Matbouly said.