Not-for-profit support services provider The Benevolent Society has launched its second integrated brand campaign in collaboration with creative and production agency, Jack Nimble.

The campaign, which airs across TV, BVOD, out-of-home, print, digital and social platforms, features stories that reimagine Aussie rock royalty Spiderbait and their iconic track ‘Calypso’. The campaign creates an instrumental version inspired by the experiences of The Benevolent Society’s clients.

The stories featured in the campaign include an elderly man working with a physiotherapist, an autistic school child receiving speech therapy, and a First Nations family finding solace in a community hub centre. These narratives aim to highlight the diverse range of services provided by The Benevolent Society and the positive impact they have on their clients' lives.

Director of Communications & Engagement at The Benevolent Society, Lisa Hresc, said: “Our services empower people to live their lives, their way. The campaign illustrates how The Benevolent Society lives out our value of ‘optimism’ and our approach to positive, strengths-based practices. It positions us as a contemporary option for people looking for excellent and innovative disability, aged care, and family services.”

Creative Director at Jack Nimble, Taylor Thornton, said: “We felt that charity content can drift into the depressing and spend too much time on the problem, but we wanted to continue to celebrate the skilled staff and carers and show how they empower their clients. We wanted to continue to challenge assumptions in the category by featuring a child with a non-visual disability receiving speech pathology for their autism, giving them the confidence to connect and communicate with their friends at school.”