Digital solutions agency, The Pistol, has announced the appointment of Ashley Grey as one of two new Group Account Directors.

Grey brings nearly a decade of experience to the role, having held positions such as Digital Integration Director for Havas Melbourne, Performance Director for Impressive, Head of Digital for Webfirm, and Senior Account Director for GrowthOps.

The Pistol has also promoted long-standing staffers, Yulia Edirisinghe and Julia Lake. Edirisinghe, who has spent seven years at The Pistol, has been promoted to Group Account Director. Lake, a veteran of more than a decade at the agency, has been promoted to Measurement Lead. Lake has worked with a range of clients including Cotton On Group, Uniqlo, Spotlight Retail Group and Decjuba.

The Pistol provides integrated strategy, bespoke technology development, scalable creative, and best-practice media buying for its client partners. The agency also holds partnerships with major platforms such as TikTok, Google, Meta, Pinterest, Microsoft, and Snapchat.

The agency said it had a successful 2023 and has continued to drive growth into 2024, focusing on high-impact partnerships, particularly with TikTok and Tracksuit. These appointments are effective immediately.

"Our remit with clients is evolving at a rapid pace, and the calibre of our strategic counsel is quickly becoming a competitive advantage," CEO of The Pistol, Jaime Nosworthy. "The depth of our specialists integrated with the breadth of our account service leaders provide our clients with a clear line of sight on the impact of our partnership. It’s amazing to see longstanding leaders in our business like Julia and Yulia team up with new talent like Ashley to challenge conventional ways of thinking, all centred around maximising the returns to our client partners, and building long term, trusted relationships along the way."