Southern Cross Austereo (SCA) has announced a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program, SCA Embrace, commencing 1 January 2024. SCA Embrace, launched in 2016, continues its commitment to corporate social responsibility, providing in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio, digital and television channels to the two charities.

SCA staff will also be encouraged to participate in research, local community activities, and volunteering opportunities. Since its inception in 2016, SCA Embrace has provided $237 million of in-kind advertising to its charity partners.

"We are absolutely thrilled to be partnering with Endometriosis Australia and Cancer Council as our official charities. The not-for-profit sector continues to face fundraising and awareness challenges, especially in light of the increased cost of living environment many Australians are experiencing and we look forward to supporting both organisations for this two-year term," said John Kelly, SCA CEO.

Endometriosis Australia expressed gratitude for the partnership. "Endometriosis Australia is extraordinarily grateful to SCA, and our Embrace partnership will amplify the life-defining, painful symptoms of endometriosis, which affects one in seven females and those assigned female at birth (AFAB), based on those diagnosed by 44 to 49 years of age," said Maree Davenport, Endometriosis Australia CEO.

Cancer Council also welcomed the partnership. "At Cancer Council we are excited to be entering into a partnership with SCA to increase awareness across Australia of the information and support available to cancer patients and their carers during a cancer diagnosis and treatment. With almost one in two Australians being impacted by cancer in their lifetime, it's important that the community knows we are here for them so that no one need face a cancer diagnosis alone - because it's all of us, against cancer," said Tanya Buchanan, Cancer Council CEO.